If you build websites for clients, you want to deliver great performance, high uptime, strong security, and proactive monitoring to catch any issues early. Handling your clients’ hosting needs can be one of the best ways to do this. After all, no one knows their website better than you.
This becomes even more tempting if you’re part of an agency with the resources to take on hosting and offer extra services to clients. You don’t need to build your own infrastructure; instead, you can partner with a trusted hosting provider to handle the technical side. From here, you have two clear pathways to think about:
- Host and manage for your clients: Take full control by covering the hosting bill, bundling it into your services, and managing the hosting setup and maintenance. This approach lets you earn recurring revenue and customize hosting solutions to meet client needs directly.
- Refer clients to a trusted hosting provider: If you’d rather not manage hosting yourself, you can refer your clients to your preferred hosting partner. You still act as their trusted advisor, earn referral revenue, and collaborate with the hosting provider to make sure your clients get the best possible infrastructure and support.
Each option has its benefits, and the best choice depends on your agency’s capacity and the level of involvement you want in managing hosting. What does that look like for you? Let’s explore what it takes to host client websites effectively and how BigScoots’ Managed WordPress Hosting can simplify the process for both you and your clients!
Time is precious, so here’s a little TL;DR:
- Hosting client websites with premium offerings like speed optimizations and security can help your agency grow by providing recurring revenue and strengthening client relationships.
- BigScoots’ Managed WordPress Hosting simplifies this process with proactive support, enterprise-grade infrastructure, and a user-friendly WPO Client Portal designed for for clients and agencies alike.
- Prefer to skip hosting management? Join the BigScoots Agency Partner Program for effortless, high-performance hosting solutions that keep your clients happy and your agency scaling efficiently!
Why hosting client websites can boost your agency’s growth
Adding hosting to your agency’s services? Now we’re talking! You’re setting up a steady, reliable recurring revenue stream by bundling hosting with maintenance and proactive support. Clients love the convenience of a one-stop shop, and it’s a great way to turn one-time projects into long-term partnerships.
With the right setup, you’re positioning your agency for long-term success. Enterprise-grade infrastructure ensures top performance, allowing you to maintain healthy margins without competing on price alone. Isolating client sites also keeps things running smoothly – issues on one site won’t affect others, making it easy to scale efficiently.
Hosting lays the groundwork for offering premium services like speed optimization, security hardening, and performance monitoring. These extras boost your bottom line and help your clients hit their business targets.
Tiered hosting packages are the cherry on top. They let you tailor services to different client needs, from basic setups for smaller businesses to expert solutions for enterprise clients. This structured approach keeps things organized, builds trust, and positions your agency as the go-to for high-value, scalable solutions – why would clients go anywhere else?
Building and pricing profitable hosting packages
Offering structured, profitable hosting means you need a clear understanding of your actual costs and a strategic approach to pricing. It’s not just about server fees, though. Keep these considerations in mind, too:
- Different clients have varying support needs, so allocate support time carefully to avoid overcommitting.
- Factor in the tools and time required to maintain a secure, high-performing infrastructure.
- Plan for prompt responses to critical issues by including emergency response provisions.
- Use top-tier performance monitoring tools to track site uptime, speed, and resource usage effectively.
To build profit-focused packages, analyze fixed and variable costs, and use resource allocation formulas to balance services efficiently. Track support time metrics and calculate profit margins to ensure each tier is both sustainable and scalable. Speaking of scalability…
Partner with a hosting provider that supports growth by accommodating client expansion, preventing resource bottlenecks, and aligning with your technology stack for optimal performance.
Mitigating risks is equally important. Use client contracts and service-level agreements (SLAs) to set clear expectations and implement resource isolation to prevent cross-site issues. Reliable backup and recovery processes, combined with liability protection, protect both your agency and your clients.
Steer clear of the ‘false economy of cheap hosting’ and focus on delivering high-value services that justify premium pricing. Agencies that prioritize performance and support attract better clients, reduce their support workload, and achieve greater long-term profitability. You want to be able to say, “We charge this because…” rather than offering empty promises at low rates.
Why managed hosting for WordPress outperforms traditional reseller solutions
Agencies often use reseller packages from hosting providers, which divide server space among clients. While these packages include a control panel and white-label branding, traditional reseller hosting has several drawbacks:
- Shared resources mean sites can compete for bandwidth and server power, leading to slowdowns and performance issues.
- A shared environment increases the chance of one compromised site affecting others.
- Manually updating multiple sites is inefficient and error-prone.
- Agencies often handle technical issues without sufficient help from the provider.
Managed hosting avoids these by taking over most of the hosting responsibilities. With CMS-specific plans like WordPress, you get tailored configurations for security, performance, and backups. Managed hosting provides:
- WordPress-optimized environments.
- Automated updates, backups, and security.
- Specialized WordPress support.
- Enhanced performance through fine-tuned configurations.
If you aren’t sold on this yet, then it might be worth looking at what else managed hosting allows you to do:
- Deliver consistent performance with isolated client environments.
- Scale confidently using high-quality infrastructure.
- Focus on high-value services instead of routine maintenance.
- Resolve issues quickly with expert support.
While managed hosting may lack full branding customization, this is a small price to pay. Clients value reliable, hassle-free hosting over bespoke branding, making managed hosting a high-performing, stress-free solution they’re willing to invest in!
BigScoots: your trusted partner in hosting client websites
BigScoots is a fully managed web hosting provider designed for businesses, agencies, and individuals. We offer proactive site monitoring, industry-leading uptime, free migrations, and a human-first approach. For agencies, BigScoots is the perfect hands-off hosting solution, managing every aspect of hosting so you can focus on delivering for your clients. And when issues come up (because they will!), our 24/7/365 support team has your back with an average response time of up to 90 seconds (but we’re usually way faster than that!) No long waits – just quick, reliable help from people who genuinely care.
BigScoots’ WPO Client Portal is built to tackle the unique challenges of scaling. It simplifies resource monitoring across client sites by tracking visitor counts, storage usage, and bandwidth at a glance. For example, on our Managed WordPress Hosting plans, the Professional plan supports up to 10 sites, 750,000 monthly visitors, and 30GB of storage, while the Business plan handles 20 sites, 1.5 million visitors, and 200GB of storage. Need more? BigScoots offers custom Enterprise solutions for larger agencies!
The WPO Client Portal’s WordPress-specific tools help agencies manage multi-site installations like pros. Isolating client environments prevents cross-site issues, ensuring smooth scaling and consistent performance across the board.
Our unique CDN integration is a large part of why you’ll be able to guarantee consistent performance to your clients. Our direct fiber-optic connection to Cloudflare at Chicago’s 350 E. Cermak data center ensures blazing-fast speeds and optimized content delivery for all client sites. With Cloudflare as our integrated CDN, your clients benefit from top-tier performance no matter where their audience is.
Our management team is available 24/7/365 to resolve issues quickly, but what really sets us apart is our flexibility to tailor solutions to your needs. BigScoots works closely with agencies to enhance the client portal based on real-world feedback. Whether it’s advanced multi-site tools, enhanced monitoring, or a specific feature you need, we’ll collaborate with you to build it. If there’s something missing in your portal, BigScoots is ready to make it happen!
Don’t want to offer hosting? Join the BigScoots Agency Partner Program
If you love the idea of making sure your clients are using premium hosting but don’t want to deal with managing it yourself, our BigScoots Agency Partner Program is perfect for you. This program lets you confidently refer clients to us while remaining their trusted advisor for everything web-related.
By partnering with us, you:
- Take hosting variables out of your performance optimization.
- Avoid those late-night hosting emergencies.
- Make sure your clients get expert support directly from our team.
- Earn recurring revenue without being stuck in the middle.
We treat your clients with the same care and attention you do. Agencies like WP Bullet, Cultivate WP, and Once Coupled refer their clients to BigScoots to ensure smooth, high-performance client sites without the hosting hassle. So, for agencies that want their clients on the best infrastructure without the extra workload, our program is a no-brainer. We become an extension of your team, providing custom hosting solutions that help your clients succeed.
So, whatcha waiting for?
Partner with BigScoots to scale your hosting services
If you’re reading this, chances are you’re considering offering your clients hosting. Smart move. Reliable, recurring revenue? Check. Stronger client relationships? Double check. With managed hosting, you get all the benefits – top-notch performance, unbeatable security, and rock-solid uptime – without stressing over the technical stuff. So, scoot on over, we’ve got you covered.
BigScoots takes a hands-on approach to make sure your clients succeed. Proactive monitoring? Got it. WordPress experts on standby? You bet. A 99.99% uptime guarantee? Absolutely. Plus, with direct access to our team via Slack, you’ll never be left waiting for answers.
When you partner with BigScoots, you add to your already pretty epic team. We take care of the technical details so you can focus on your clients and your business.
If this all sounds like your cup of tea, check out BigScoots Managed WordPress Hosting, and let’s make hosting your next big win.
